Why Propel 24/7
Built by Someone Who's Worked Both Sides
RJ Ritchie
Founder, Propel 24/7
I spent over a decade working inside healthcare — as an anesthesia technician in the operating room at Stanford University Hospital, a new patient coordinator in oncology, and a radiology assistant. I prepped 22-room surgical suites, supported cardiovascular cases at Providence St. Vincent, and saw firsthand how front-office bottlenecks cost practices time, leads, and revenue every single day.
After the clinical side, I moved into medical device sales — managing 400+ physician accounts across the Portland metro area for an MRI and CT company. That's where I learned what actually drives practice growth: speed to response, consistent follow-up, and systems that don't depend on someone remembering to do it.
For the last 16 years, I've built websites, run advertising campaigns, managed social media, produced video, and set up email marketing systems for businesses of all sizes. Propel 24/7 brings all of that together.
I don't teach theory. Every automation system I share is something I've built, tested, and used. If it doesn't save real time or generate real results, it doesn't make the cut.
Our focus: Propel 24/7 builds non-clinical, front-office automation — lead response, FAQ handling, booking flow, reminders, and follow-up. We do not design systems for diagnosis, treatment workflows, medical records, or protected health information.